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The Viral Pumpkin Roll Cinnamon Hack You’ll Want to Make All Fall

easy cinnamon roll thanksgiving breakfast

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This viral Pumpkin Roll Cinnamon Hack made with Pillsbury Pumpkin Spice Grands, heavy cream, and a buttery brown sugar topping bakes into the gooiest, most irresistible fall breakfast. It’s soft, caramelized, and melts in your mouth — perfect for cozy mornings or Thanksgiving brunch!

Ingredients

Scale
  • 2 cans Pillsbury Pumpkin Spice Grands Rolls (with icing)

  • 1 cup heavy cream

  • 1 stick unsalted butter, melted

  • 1/2 cup brown sugar, packed

  • 1 tablespoon granulated sugar

  • 1 teaspoon ground cinnamon

  • ½ teaspoon pumpkin pie spice

  • Optional: ¼ cup chopped pecans or walnuts for crunch

Instructions

  1. Preheat the Oven:
    Preheat oven to 350°F and lightly grease a 9×13-inch baking dish.

  2. Arrange the Rolls:
    Place the Pumpkin Spice Grands Rolls evenly in the baking dish, spacing slightly apart.

  3. Add the Cream:
    Pour the heavy cream evenly over the rolls — this is the secret that makes them soft, gooey, and caramelized underneath.

  4. Mix the Topping:
    In a small bowl, combine melted butter, brown sugar, granulated sugar, cinnamon, and pumpkin pie spice. Stir until smooth and glossy.

  5. Drizzle Over the Rolls:
    Spoon the brown sugar butter mixture evenly over each roll. Don’t worry if some pools in the pan — it will bake into a rich caramel sauce.

  6. Cover and Bake:
    Cover the dish tightly with foil and bake for 20 minutes. This helps the heavy cream soak into the dough and keeps the rolls super soft.

  7. Uncover and Finish Baking:
    Remove the foil and continue baking for 8–10 minutes, or until the rolls are golden brown and the sauce is bubbling.

  8. Add Icing:
    Once baked, drizzle the icing that comes with the rolls over the top while they’re still warm. For extra indulgence, you can also use a homemade cream cheese glaze.

  9. Serve and Enjoy:
    Serve warm straight from the pan or plate individually with a drizzle of caramel sauce or sprinkle of chopped pecans.

Notes

  • For extra gooey rolls, increase the heavy cream to 1 cup.

  • Add crushed pecans, walnuts, or even toffee bits before baking for added texture.

  • To make ahead: Prepare the night before, cover with foil, and refrigerate overnight. Bake straight from the fridge in the morning.

  • Store leftovers in an airtight container for up to 5 days. Reheat in the oven or microwave with a splash of cream to keep soft.